不同場地空間的導視標識系統含義

不同場地空間的導視系統含義

Source From:ICONIC 由立獅文化 Vincent 譯

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　　我們每天都會看到導視標識-它們是我們生活的組成部分之一。立獅導視專業設計制作導視標識、發光字、文化墻。當行駛在街上，你會提前通過導視標識知道限速多少，同時也可以找到哪一條路離你要去的小鎮最近。在辦公空間里，你會發現健康和安全標識到處都存在。去鎮上的雜貨鋪買東西，你會關注到店鋪標識非常豐富，詳細的開業時間以及展示折扣及優惠。甚至聲名狼藉的麥當勞那個的金色弧形都被當做標識。

　　標識的含義

　　現在，導視標識到底是什么?立獅導視專業設計制作導視標識、發光字、文化墻。導視標識通常被定義任何形式能夠給觀眾傳遞信息的圖形。

　　導視標識的目的是什么?

　　典型地來說，導視標識主要的作用主要出于以下幾個目的：促升級，識別性，提供信息，給予方向指導以及提升安全意識。允許我們去擴充其他的作用：

　　1)廣告以及市場營銷

　　導視標識經常被用于公司或者組織的廣告及市場推廣，雖然廣告包裝可以給公司帶來明顯的效果，但是這里也有其他的標識導視被用于這個目的。其他的戶外標識的手段和建筑包裝同樣也是一種可替代并且很成功的廣告牌。

　　2)吸引客戶

　　與之有關的，商店的導視標牌(包含戶內和戶外)能夠把生意吸引到公司來。立獅導視專業設計制作導視標識、發光字、文化墻。為了吸引外來的客戶，窗口展示能夠成功地利用顧客的好奇心同時鼓勵顧客進來打探一番。

　　3)識別性

　　這相當容易，導視標識通常被設計為了幫助個體認出或者識別出一個地方或者品牌。舉個例子來說吧，導視標識能幫助我們哪個洗手間在使用。就品牌來說，多年以來，可口可立和星巴克變成了非常容易識別的標識。

　　4)方向指引

　　方向指引標識對于空間廣闊的位置是非常必要的，比如大型超市、醫院和機構。立獅導視專業設計制作導視標識、發光字、文化墻。通過這些導視牌，來訪者或者顧客就極少會迷路同時也避免了給生意帶來不良影響的情況。方向指引標識同時也應用于戶外的大規模展示活動，例如節日慶?；顒踊蛘哂写罅拷ㄖ远鄠€入口的地方。

　　5)健康和安全標識

　　健康和安全標識是一個傳遞健康和安全信息的主要手段。他們常常出現在各個場所中，例如工作區域，嬰兒室，學校和辦公室。導視標識提供對安全至關重要的危險或者威脅的信息和警告。

　　6)外觀

　　最后，不是所有的標識必須表達出一個明確的目的!立獅導視專業設計制作導視標識、發光字、文化墻。有些時候，一個導視標識只是簡單地用于提升一個地方的整體外觀或者環境。

　　Original Article:

　　Signage system meaning for different spaces

　　We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you’ll discover health and safety signs littered here, there and everywhere. Pop to town for groceries and you’ll notice that shop signage is plentiful, detailing opening hours plus displays of discounts and deals. Even the infamous golden arches of McDonalds can be considered signage!

　　Signage meaning

　　So, what exactly is signage?

　　Signage is generally defined as any kind of graphic display intended to convey information to an audience.

　　What is the purpose of signage?

　　Typically, signage tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness. Allow us to expand:

　　1) Advertising and marketing

　　Signs are often used for advertising and marketing by companies or organisations. While advertising hoardings may initially present themselves as the obvious solution for companies, there are other signs that can be used for this purpose. Other outdoor signage solutions and building wraps are an alternative and successful way to advertise a brand.

　　2) Entice customers

　　Relatedly, shop signage (both inside and out) can attract business to a company. To entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to venture inside.

　　3) Recognition

　　Quite simply, signage is often designed to help individuals recognise or identify a place or brand. For instance, signs help us to identify which restroom to use. In terms of brands, over the years, Coca-Cola and Starbucks have become instantly recognisable signs.

　　4) Directional

　　Directional signage is necessary for vast locations such as shopping malls, hospitals and corporations. With these signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business. Directional signage can also be useful for large scale outdoor events such as festivals or places where there are multiple buildings or entrances.

　　5) Health and safety signage

　　Health and safety signage is one of the main means of communicating health and safety information. They can be found in places such as workplaces, nurseries, schools and offices. Signs provide information and warnings about hazards or threats which are essential to safety.

　　6) Appearance

　　Finally, not all signage necessarily serves an overt purpose! Sometimes a sign may be used simply to enhance the overall appearance of a space or its surroundings.

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